The background part justifies the necessity of launching Foodtime in Hong Kong. While Hong Kong people are becoming more and more conscious of health, the widely distributed fast food restaurants in Hong Kong usually sell junk food, and tight working schedules leave Hong Kong people little time to design a healthy diet. Thus, there are great demands for Foodtime.

In the introduction of Foodtime, target markets are identified as three groups of people: housewives, white-collar workers, and people paying special attention to healthy diet. Foodtime can satisfy the because of its three main features: individualized dietary schedule, one-stop service, and communication from online to offline.

Then, Foodtime's Information System is illustrated in the Overview of IS. The system can be divided into four interdependent components: dietary planning, online ordering, social network, and dietary booking.

In the Data Flow Diagram and Data Dictionary part, a context DFD and a series of level 0 DFDs further elaborate the mechanism of Foodtime.

A decision table is also drawn to model the logic behind the website functions.

The Entity Relationship section elaborates the relationships of 16 entities including the associative entities with an ERD and words.

After analyzing Foodtime's information system, the budget and revenue part provides information on this project's detailed start-up budget and its estimated profitability. The total budget for the first year is HKD750,620. An implementation schedule is also included in this part.

The Potential Problems section raises two major concerns of the project. The behavioral issue is that it may take long time to cover the start-up costs. The technical issue is about the accuracy of the body constitution test and recipe recommendations.

In conclusion, the launch of Foodtime really responds to the needs of Hong Kong people. And with all the unique characteristics, Foodtime has a strong profit potential.

Nowadays, health is more and more of people's major concern. Around 47% people surveyed thought that health is most important to them comparing with other items such as family, money, and friendship according to a survey on People's Health Concerns completed by the University of Hong Kong in February, 2011. When it comes the way to be healthy, a balanced diet is chosen by over 80% respondents in the same survey.

However, with tight working schedules, it is hard for Hong Kong residents to live a healthy life. As published in a survey conducted by Regus, a multinational corporation providing serviced office accommodation in business centers worldwide, around 60% of white-collar workers in Hong Kong work more than 9 hours each day. (Appendix3) This means that Hong Kong people have very limited time to plan a balanced diet.

Besides, Hong Kong is full of fast food restaurants selling unhealthy food which is high in salt and fat content. It is not easy for people to find a restaurant selling generally healthier food in Hong Kong.

To help local residents lead a healthier life, we plan to promote the culture of eating healthy meals suitable for their personal conditions by launching both a website and mobile application called Foodtime.

After analyzing Foodtime's information system, the budget and revenue part provides information on this project's detailed start-up budget and its estimated profitability. The total budget for the first year is HKD750,620. An implementation schedule is also included in this part.

The Potential Problems section raises two major concerns of the project. The behavioral issue is that it may take long time to cover the start-up costs. The technical issue is about the accuracy of the body constitution test and recipe recommendations.

The background part justifies the necessity of launching Foodtime in Hong Kong. While Hong Kong people are becoming more and more conscious of health, the widely distributed fast food restaurants in Hong Kong usually sell junk food, and tight working schedules leave Hong Kong people little time to design a healthy diet. Thus, there are great demands for Foodtime.

In conclusion, the launch of Foodtime really responds to the needs of Hong Kong people. And with all the unique characteristics, Foodtime has a strong profit potential.

Nowadays, health is more and more of people's major concern. Around 47% people surveyed thought that health is most important to them comparing with other items such as family, money, and friendship according to a survey on People's Health Concerns completed by the University of Hong Kong in February, 2011. When it comes the way to be healthy, a balanced diet is chosen by over 80% respondents in the same survey.

However, with tight working schedules, it is hard for Hong Kong residents to live a healthy life. As published in a survey conducted by Regus, a multinational corporation providing serviced office accommodation in business centers worldwide, around 60% of white-collar workers in Hong Kong work more than 9 hours each day. (Appendix3) This means that Hong Kong people have very limited time to plan a balanced diet.